# Integrity Marketing Services — Full Site Content

> Digital marketing agency in Kirkland, WA and Eagle, ID serving local service businesses. Four integrated services: SEO, Web Design, Google Ads, and Generative Engine Optimization (GEO). Founded 2018. 105 five-star reviews. Powered by April AI, our proprietary SEO system. 156 pages across services, industries, locations, portfolio, team bios, and blog.

## Company Overview

Integrity Marketing is a smaller local agency that competes by being better, not bigger. The agency runs on honesty, follow-through, and doing what we say we'll do. Clients have direct access to the people doing the work. No layers, no handoffs. You own everything: website, code, ad accounts, content, analytics. All client-owned from day one.

**Contact:**
- Phone: (425) 233-8657
- Email: hello@integritymarketing.biz
- Kirkland Office: 803 Kirkland Ave, Suite 202, Kirkland, WA 98033
- Eagle Office: 834 E Winding Creek Dr #103, Eagle, ID 83616
- Hours: Monday-Friday, 9:00 AM - 6:00 PM

**Contracts:**
- Google Ads: 3-month initial commitment, month-to-month after
- SEO: 6-month initial commitment, month-to-month after
- Web Design: project-based, no retainer

**Key Differentiators:**
- Transparent pricing published at integritymarketing.biz/pricing
- All work in-house, 10-person team, no freelancers, no outsourcing
- April AI: proprietary content and SEO system built on 8 years of campaign data
- Direct access to the founder. No account managers between you and the people doing the work.

## Services

### SEO Services — [/services/seo/](https://www.integritymarketing.biz/services/seo/)

An in-house SEO company in Kirkland, WA for local service businesses across the Seattle and Boise metros. Technical, local, and content SEO from $1,500/mo.

**Sub-services:**
- [Local SEO Services](https://www.integritymarketing.biz/services/seo/local-seo/): Local SEO for service businesses that live on the phone ringing. Google Business Profile, citations, reviews, and map pack rankings. From $1,500/mo.
- [Technical SEO Services](https://www.integritymarketing.biz/services/seo/technical-seo/): Technical SEO that fixes what holds your site back: crawlability, Core Web Vitals, speed, and schema. We fix the issues, not just report them.
- [Link Building Services](https://www.integritymarketing.biz/services/seo/link-building/): White-hat link building for local businesses: content outreach, digital PR, citations, and gap analysis. Every link survives a manual review.
- [SEO Content Writing Services](https://www.integritymarketing.biz/services/seo/content-writing/): SEO content that starts with keyword research and an April AI customer profile, then gets written by people. Pages and posts that rank and convert.
- [Kirkland SEO](https://www.integritymarketing.biz/services/seo/kirkland/): Kirkland SEO from an agency headquartered in Kirkland. We rank local service businesses across the Eastside on Google and AI search. From $1,500/mo.

### Web Design Services — [/services/web-design/](https://www.integritymarketing.biz/services/web-design/)

Custom web design for local service businesses, built to turn visitors into booked jobs. Fast, mobile-first, and yours to keep. From $5,500, no retainer.

**Sub-services:**
- [WordPress Web Design Services](https://www.integritymarketing.biz/services/web-design/wordpress/): WordPress web design for local service businesses. Custom themes or Elementor, mobile-first, and SEO-ready. You own the code, hosting, and domain.
- [Ecommerce Web Design](https://www.integritymarketing.biz/services/web-design/ecommerce/): Custom WooCommerce web design for small businesses. No monthly platform fees, no transaction cuts. Product pages, one-page checkout, SEO built in.
- [Kirkland Web Design](https://www.integritymarketing.biz/services/web-design/kirkland/): Kirkland web design from a local agency headquartered here. Fast, mobile-first sites built to capture leads and convert, not just look good. Project-based pricing.

### Google Ads Management — [/services/google-ads/](https://www.integritymarketing.biz/services/google-ads/)

Google Ads and PPC management for local service businesses from $750/mo. 200+ negatives before launch, weekly optimization, conversion tracking.

**Sub-services:**
- [Google Ads Audit](https://www.integritymarketing.biz/services/google-ads/audit/): A free Google Ads audit across 12 areas of your account, reviewed line by line by a strategist. Find the leaks and get a plan in 3 to 5 days.
- [Local Service Ads Management](https://www.integritymarketing.biz/services/google-ads/lsa/): Local Service Ads management for plumbers, electricians, HVAC, roofers, painters, and landscapers. Google Verified leads, pay per lead. From $500/mo.
- [Google Ads for Contractors](https://www.integritymarketing.biz/services/google-ads/contractors/): Managed Google Ads for contractors and home service trades. Project-level targeting, negative-keyword discipline, pre-qualifying landing pages. From $750/mo.

### Generative Engine Optimization (GEO) — [/services/geo/](https://www.integritymarketing.biz/services/geo/)

Get named when customers ask ChatGPT, Google AI Overviews, and Perplexity who to hire. 60+ tracked ChatGPT referrals across more than ten industries.

## Industries Served

- [Contractors](https://www.integritymarketing.biz/industries/contractors/): Contractor marketing that brings the right projects, not handyman calls: Google Ads by project type, high-intent SEO, and portfolio websites.
- [Remodelers](https://www.integritymarketing.biz/industries/remodelers/): Remodeler marketing that books design consultations on high-value projects. Portfolio-first sites, scope-qualified campaigns, and research-phase SEO.
- [Painters](https://www.integritymarketing.biz/industries/painters/): Painter marketing that keeps crews booked year round: before and after galleries, residential and commercial split out, and SEO that compounds.
- [Roofers](https://www.integritymarketing.biz/industries/roofers/): Roofing marketing for more booked inspections and replacements. Insurance and retail campaigns split, a storm playbook ready, and SEO that compounds.
- [HVAC](https://www.integritymarketing.biz/industries/hvac/): HVAC marketing that keeps the phone busy all 12 months. Emergency, replacement, and maintenance campaigns split, with seasonal pacing and SEO.
- [Plumbers](https://www.integritymarketing.biz/industries/plumbers/): Plumber marketing built to catch the 9pm call with water on the floor. Emergency and scheduled work split, 24/7 ads, click-to-call, LSAs, and SEO.
- [Electricians](https://www.integritymarketing.biz/industries/electricians/): Electrician marketing that books panel upgrades, EV chargers, and rewires, not cheap service calls. Campaigns split by value, plus compounding SEO.
- [Therapists](https://www.integritymarketing.biz/industries/therapists/): SEO for private practices that want the right clients without Psychology Today. Specialty pages, warm Google Ads, and a HIPAA-compliant site.
- [Medical Practices](https://www.integritymarketing.biz/industries/medical/): SEO for medical practices that want the right patients and a HIPAA-first website. Provider profiles, condition pages, and compliant reviews.
- [Landscapers](https://www.integritymarketing.biz/industries/landscapers/): Landscaper marketing for the right mix of design-build and maintenance work. Portfolio-first sites, seasonal pacing, and campaigns split by tier.

## Service Areas

**Washington State:**
- [Kirkland, WA](https://www.integritymarketing.biz/locations/kirkland/): Headquarters, 803 Kirkland Ave #202, Kirkland, WA 98033
- [Seattle, WA](https://www.integritymarketing.biz/locations/seattle/)
- [Bellevue, WA](https://www.integritymarketing.biz/locations/bellevue/)
- [Bothell, WA](https://www.integritymarketing.biz/locations/bothell/)
- [Redmond, WA](https://www.integritymarketing.biz/locations/redmond/)
- [Tacoma, WA](https://www.integritymarketing.biz/locations/tacoma/)
- [Everett, WA](https://www.integritymarketing.biz/locations/everett/)
- [Renton, WA](https://www.integritymarketing.biz/locations/renton/)

**Idaho:**
- [Boise, ID](https://www.integritymarketing.biz/locations/boise/)
- [Eagle, ID](https://www.integritymarketing.biz/locations/eagle/): Office, 834 E Winding Creek Dr #103, Eagle, ID 83616
- [Meridian, ID](https://www.integritymarketing.biz/locations/meridian/)
- [Nampa, ID](https://www.integritymarketing.biz/locations/nampa/)

## Team

- [Matt Russell](https://www.integritymarketing.biz/team/matt-russell/): Co-Founder. Matt Russell co-founded Integrity Marketing Services in 2018 and serves as Creative Director. He oversees every creative decision the agency makes, from brand strategy and website design to the development of proprietary tools like April AI. If something leaves this agency with the Integrity name on it, Matt has touched it.
- [Dylan Axelson](https://www.integritymarketing.biz/team/dylan-axelson/): SEO Director. Dylan does not manage SEO from a dashboard. He lives in the data. Keyword gaps, technical audits, backlink profiles, crawl logs. While most agency SEO directors spend their days in meetings, Dylan spends his in the work itself.
- [Leo Speaks](https://www.integritymarketing.biz/team/leo-speaks/): Sr. Account Manager. Leo Speaks is the Sr. Account Manager at Integrity Marketing Services. He is the first person most clients talk to, and his job is straightforward: understand your business, figure out where you want to go, and recommend the right path to get there. No sales pitch. No pressure. Just a conversation.
- [Brock Olsen](https://www.integritymarketing.biz/team/brock-olsen/): Paid Media Strategist. Brock Olsen is the Paid Media Strategist at Integrity Marketing Services. He came from another agency with strong Google Ads experience and took over day-to-day ads management, which freed Matt Russell to focus on leadership, innovation, and building the proprietary systems that give the agency its edge.
- [David Chung](https://www.integritymarketing.biz/team/david-chung/): Project Manager. David Chung is the Project Manager at Integrity Marketing Services. He is the person who makes sure every project stays on schedule, every deliverable meets the mark, and every team member has what they need to do their best work. If the agency runs smoothly, David is a big reason why.
- [Vivian Liu](https://www.integritymarketing.biz/team/vivian-liu/): Web Designer. Vivian Liu is the Web Designer at Integrity Marketing Services. She designs every website the agency builds. Layout, typography, color, spacing, the full visual experience. Her job is to make sites that look great and actually work. If a visitor lands on an Integrity-built site and picks up the phone, Vivian's design played a big part.
- [Matt White](https://www.integritymarketing.biz/team/matt-white/): Web Designer. Matt White is a Web Designer at Integrity Marketing Services, based in Idaho. He designs and builds every website the agency delivers, with a focus on performance, usability, and clean visual execution. His background spans agency work and ecommerce, which shapes how the team approaches projects that need to look great and convert.
- [George Andrews](https://www.integritymarketing.biz/team/george-andrews/): Webmaster. George Andrews is the Webmaster at Integrity Marketing Services. He and Matt Russell have worked together for nearly 20 years, which says a lot about the trust and reliability he brings. George keeps every client website running smoothly after launch. Updates, fixes, security patches, plugin management, DNS, hosting. If something breaks at 2pm on a Tuesday, George is the one who finds it and fixes it before the client even notices.
- [Drew Bauer](https://www.integritymarketing.biz/team/drew-bauer/): Co-Founder. Drew Bauer is a co-founder of Integrity Marketing Services and the owner of Eastside Kitchen & Bath. He co-founded Integrity after years of paying agencies that delivered reports but not results. When Matt Russell started working with his company, the difference was immediate. Drew saw the gap in the market and helped build the agency to fill it.
- [Zach Freimark](https://www.integritymarketing.biz/team/zach-freimark/): Co-Founder. Zach Freimark is a co-founder of Integrity Marketing Services and the founder of Freimark Construction in Idaho. He co-founded Integrity with Matt Russell and Drew Bauer after seeing how poorly marketing agencies served the construction industry. Zach now leads the agency's expansion into the Treasure Valley from the Eagle, Idaho office.

## Portfolio

- [Lori Gill & Associates](https://www.integritymarketing.biz/portfolio/lori-gill-associates/): Luxury Property Management, Bellevue, Seattle & Mill Creek, WA. Services: Web Design, AI SEO, AppFolio Integration, UI/UX Design.
- [CreArt Studioz](https://www.integritymarketing.biz/portfolio/creart-studioz/): Creative Education & Enrichment, Seattle, WA. Services: Web Design, UI/UX Design, Digital Strategy.
- [MSA Industries](https://www.integritymarketing.biz/portfolio/msa-industries/): Custom Furniture Manufacturing, Kirkland, WA. Services: Web Design, UI/UX Design, Graphic Design, SEO.
- [Lakeside Industries](https://www.integritymarketing.biz/portfolio/lakeside-industries/): Asphalt & Construction, Issaquah, WA. Services: Web Design, UI/UX Design, SEO.
- [Legacy Painting](https://www.integritymarketing.biz/portfolio/legacy-painting/): Painting Services, Lynnwood & Woodinville, WA. Services: Web Design, UI/UX Design, SEO.
- [Cedar Park Christian Schools](https://www.integritymarketing.biz/portfolio/cedar-park-christian-schools/): Education, Bothell & Kirkland, WA. Services: Web Design, Domain Consolidation, SEO.
- [Kirkland Downtown Association](https://www.integritymarketing.biz/portfolio/kirkland-downtown-association/): Nonprofit / Community, Kirkland, WA. Services: Web Design, SEO, Custom Functionality.
- [Eastside Kitchen & Bath](https://www.integritymarketing.biz/portfolio/eastside-kitchen-and-bath/): Home Remodeling, Kirkland, WA. Services: Web Design, SEO, Google Ads, Matterport.
- [FrogLegs Cooking School](https://www.integritymarketing.biz/portfolio/froglegs-cooking-school/): Cooking School / Education, Kirkland, WA. Services: Web Design, Branding, Local SEO, Booking Integration.

## Core Pages

- [Homepage](https://www.integritymarketing.biz/): Your Kirkland digital marketing agency
- [About](https://www.integritymarketing.biz/about/): Our story, values, team, and approach to digital marketing
- [Pricing](https://www.integritymarketing.biz/pricing/): Transparent pricing for SEO, Google Ads, web design, and GEO services
- [Portfolio](https://www.integritymarketing.biz/portfolio/): Client work, case studies, and measurable results
- [Reviews](https://www.integritymarketing.biz/reviews/): 105 five-star client reviews and testimonials
- [Blog](https://www.integritymarketing.biz/blog/): Expert insights on SEO, Google Ads, web design, GEO, and local marketing
- [Contact](https://www.integritymarketing.biz/contact/): Get in touch, request a consultation, or start a project
- [Free SEO Audit](https://www.integritymarketing.biz/free-seo-audit/): Complimentary website and SEO audit for your business
- [FAQ](https://www.integritymarketing.biz/faq/): Frequently asked questions about our services and process

## Blog

- [What's a Realistic Lead Target for SEO? (How to Set One) | Integrity](https://www.integritymarketing.biz/blog/realistic-lead-target-for-seo/): A realistic lead target for SEO starts from your current baseline, not a promise. Here is how to set a real conversion goal, and how to spot an agency that won't.
- [Transactional vs. Informational Keywords Explained | Integrity](https://www.integritymarketing.biz/blog/transactional-vs-informational-keywords/): Not every visitor is worth the same. Here is how search intent separates traffic that pays from traffic that just looks good on a chart.
- [Should Your Marketing Agency Host Your Website? | Integrity](https://www.integritymarketing.biz/blog/should-your-agency-host-your-website/): The honest answer, including the part that is not in our favor. It comes down to one question: when something breaks, who fixes it, and how fast?
- [How to Audit Your Own Marketing Agency | Integrity](https://www.integritymarketing.biz/blog/how-to-audit-your-marketing-agency/): A good agency should arm you to audit it. Three numbers do most of the work: conversions, cost per lead, and traffic quality.
- [Quantity First, Then Quality: How Lead Generation Matures | Integrity](https://www.integritymarketing.biz/blog/lead-generation-quantity-vs-quality/): "Too many leads, but not the right ones" sounds like a complaint. It is actually a milestone, and it means it is time for phase two.
- [Refresh Your Website or Rebuild It? How to Know | Integrity](https://www.integritymarketing.biz/blog/refresh-website-vs-rebuild/): A refresh and a rebuild are different jobs with very different price tags. Here is the plain test for which one you actually need.
- [How to Prepare Your Business to Sell Years Ahead | Integrity](https://www.integritymarketing.biz/blog/prepare-your-business-to-sell/): Preparing your business to sell years ahead pays you twice: a stronger business now and a higher sale price later. Here is where smart owners start.
- [How Merit Homes Built Eastside Visibility in a Year | Integrity](https://www.integritymarketing.biz/blog/merit-homes-case-study/): A Kirkland home builder everyone knew on the ground was quiet online. Here is how we helped Merit reach relocating buyers and land sellers who were not searching for a builder.
- [How to Set a Google Ads Budget Before You Spend a Dollar | Integrity](https://www.integritymarketing.biz/blog/how-to-set-a-google-ads-budget/): We calculate your true cost per lead from real keyword data before you commit a dollar, so your Google Ads budget becomes a dial, not a gamble.
- [Reviews and Mentions Now Beat Backlinks for AI Search | Integrity](https://www.integritymarketing.biz/blog/reviews-beat-backlinks-ai-search/): New 2026 data shows brand mentions and reviews now predict AI visibility far better than backlinks, and that shift rewards honest local businesses.
- [5 Questions to Ask a Marketing Agency Before You Sign | Integrity](https://www.integritymarketing.biz/blog/questions-to-ask-a-marketing-agency/): Five plain questions that separate an honest marketing agency from a bad one, and the evasive answers that give the wrong shops away every time.
- [The Thing You Assume Everyone Knows Is What They Are Searching For | Integrity](https://www.integritymarketing.biz/blog/your-blind-spot-is-your-content/): The expertise you find too obvious to explain is often exactly what your customers are searching for, and now it is what AI Overviews cite.
- [What Counts as a Lead? Conversion vs. Closed Sale | Integrity](https://www.integritymarketing.biz/blog/what-counts-as-a-lead/): "Lead" means different things to you and your agency, and that gap causes most of the friction. Here is the honest line between a conversion and a closed sale.
- [How to Rank on ChatGPT: A Guide for Local Service Businesses | Integrity](https://www.integritymarketing.biz/blog/how-to-rank-on-chatgpt/): When a homeowner asks ChatGPT who to hire, it names a few businesses and skips the rest. Here is how local service businesses earn a spot in that answer.
- [How to Get Cited by Perplexity: A Practical Guide | Integrity](https://www.integritymarketing.biz/blog/how-to-get-cited-by-perplexity/): Perplexity answers questions with cited sources listed right beside the answer. Here is how to become one of the sources it cites.
- [How Long Does SEO Take? Honest Timelines | Integrity](https://www.integritymarketing.biz/blog/how-long-does-seo-take/): Business owners want realistic timeline expectations. Month-by-month breakdown from audit to compounding returns, with real client data.
- [How Much Does SEO Cost in 2026? Real Numbers](https://www.integritymarketing.biz/blog/how-much-does-seo-cost/): What SEO actually costs for small businesses. Pricing tiers, what you get at each level, and how to evaluate whether the investment makes sense.
- [Why an SEO Audit Matters Before Spending | Integrity](https://www.integritymarketing.biz/blog/why-seo-audit-matters/): Most businesses skip the audit and start spending. Here is why that approach wastes money and what a proper audit reveals.
- [Local SEO Guide for Service Businesses | Integrity](https://www.integritymarketing.biz/blog/local-seo-guide/): Step-by-step resource for improving local search visibility. GBP optimization, citations, reviews, and local content strategy.
- [Is Local SEO Dead in 2026? No, But It Changed](https://www.integritymarketing.biz/blog/local-seo-dead/): Local SEO is not dead but the rules changed. AI Overviews, zero-click searches, and map pack algorithm updates shifted how businesses rank locally. Here is what still works and what to stop doing.
- [What Are Backlinks and Why They Matter | Integrity](https://www.integritymarketing.biz/blog/what-are-backlinks/): Backlinks explained for business owners. What they are, why Google cares, and how to earn them the right way.
- [SEO vs Google Ads: Which Should You Choose?](https://www.integritymarketing.biz/blog/seo-vs-google-ads/): A direct comparison for business owners trying to decide between SEO and Google Ads. Spoiler: most businesses need both.
- [Technical SEO Checklist: The 15-Point Audit We Run on Every Site](https://www.integritymarketing.biz/blog/technical-seo-checklist/): The exact 15-point technical SEO checklist we run on every client site. Crawlability, indexing, Core Web Vitals, schema, mobile, and site architecture. Copy it.
- [Core Web Vitals in 2026: LCP, INP, CLS, and What They Cost in Lost Leads](https://www.integritymarketing.biz/blog/core-web-vitals-explained/): Core Web Vitals decide more than rankings. They decide whether visitors stay long enough to call. LCP, INP, and CLS explained with specific fixes, benchmarks, and what each one costs a service business when it slips.
- [AI Content Optimization Without Losing Quality | Integrity](https://www.integritymarketing.biz/blog/ai-content-optimization/): How to integrate AI into content strategy without producing generic, unhelpful content. The April AI approach.
- [SEO Content Calendars in 2026: The Framework That Still Works After AI](https://www.integritymarketing.biz/blog/seo-content-calendar/): Plan your SEO content calendar 3-6 months ahead using keyword data, topical authority, and seasonal trends. The framework that still works in an AI-search world, with templates and examples.
- [How to Write Service Pages That Rank | Integrity](https://www.integritymarketing.biz/blog/writing-service-pages-that-rank/): The framework behind service page content that ranks and converts. Structure, keywords, and user intent.
- [Link Building for Local Businesses: A Practical Guide](https://www.integritymarketing.biz/blog/link-building-local-businesses/): How local businesses can earn quality backlinks through community involvement, local PR, and content.
- [Digital PR for Small Businesses: Getting Media Coverage That Builds Links](https://www.integritymarketing.biz/blog/digital-pr-small-business/): How small businesses can earn media coverage and backlinks through digital PR without a big budget.
- [Google Business Profile Optimization Guide | Integrity](https://www.integritymarketing.biz/blog/google-business-profile-guide/): Everything you need to know about optimizing your Google Business Profile for map pack rankings.
- [What Is Google Ads, and Is It Worth It for a Local Service Business?](https://www.integritymarketing.biz/blog/what-is-google-ads/): Google Ads explained for service business owners. How it works, what it costs in 2026, and how to tell if it will actually bring in calls. With LSA, audit, and budget guidance specific to local service businesses.
- [7 Common Google Ads Mistakes and How to Fix Them](https://www.integritymarketing.biz/blog/common-ppc-mistakes/): The mistakes we see in nearly every Google Ads account we audit, from broad match without negatives to missing conversion tracking.
- [How to Set Your Google Ads Budget: A Guide by Industry](https://www.integritymarketing.biz/blog/google-ads-budget-guide/): How much to spend on Google Ads by industry. CPCs, recommended budgets, and how to scale efficiently.
- [Google Ads Audit Checklist: 12 Areas We Review](https://www.integritymarketing.biz/blog/google-ads-audit-checklist/): The 12-area audit checklist we use for every Google Ads account review.
- [7 Signs Your Google Ads Are Wasting Money](https://www.integritymarketing.biz/blog/google-ads-wasting-money-signs/): Warning signs that your Google Ads account is bleeding budget on irrelevant clicks.
- [What Are Local Service Ads? A Complete Guide](https://www.integritymarketing.biz/blog/what-are-local-service-ads/): Local Service Ads explained. How they work, who qualifies, and whether they are right for your business.
- [LSA vs Google Ads: Which One Do You Need?](https://www.integritymarketing.biz/blog/lsa-vs-google-ads/): Comparing Local Service Ads to Google Search Ads. When to use each, or both.
- [How to Get More Leads From Local Service Ads (LSA)](https://www.integritymarketing.biz/blog/lsa-lead-generation-tips/): Why most Local Service Ads accounts leave leads on the table, and the fixes that move the needle: response time, reviews, and account setup. Built from accounts we manage.
- [7 Things Every Contractor Website Needs to Book More Jobs](https://www.integritymarketing.biz/blog/contractor-website-tips/): The seven things a contractor website needs to turn visitors into booked jobs: clear calls, proof, mobile speed, and the trust signals that get the phone to ring.
- [WordPress vs Squarespace: Honest Comparison | Integrity](https://www.integritymarketing.biz/blog/wordpress-vs-squarespace/): A direct comparison of WordPress and Squarespace for business websites. Pros, cons, and who should use each.
- [How to Choose a Web Design Agency: A Guide for Business Owners](https://www.integritymarketing.biz/blog/choosing-web-design-agency/): What to look for when hiring a web design agency. Pricing, process, ownership, and red flags.
- [Why Your Website Is Not Generating Leads | Integrity](https://www.integritymarketing.biz/blog/website-not-generating-leads/): The most common reasons business websites fail to generate leads. Actionable fixes for each problem.
- [GoDaddy Hosting Problems: What They Cost You and How to Fix It](https://www.integritymarketing.biz/blog/godaddy-hosting-issues/): The hosting problems we see most when migrating sites off GoDaddy, what slow load times cost a lead-generating site, and how to move to faster hosting cleanly.
- [WordPress Security Basics: How to Keep Your Site Safe](https://www.integritymarketing.biz/blog/wordpress-security-basics/): Essential WordPress security practices. Updates, backups, hardening, and monitoring.
- [WordPress vs Custom Website: Which Is Right for Your Business?](https://www.integritymarketing.biz/blog/wordpress-vs-custom-website/): Comparing WordPress with fully custom web development. Cost, flexibility, and maintenance considerations.
- [Ecommerce Website Checklist: Before You Launch Your Store](https://www.integritymarketing.biz/blog/ecommerce-website-checklist/): Everything to check before launching an ecommerce store. Product pages, checkout, payments, shipping, and SEO.
- [WooCommerce vs Shopify: Total Cost of Ownership Compared](https://www.integritymarketing.biz/blog/woocommerce-vs-shopify/): An honest cost comparison of WooCommerce and Shopify over 1, 3, and 5 years of operation.
- [Ecommerce SEO Basics: Getting Your Products Found on Google](https://www.integritymarketing.biz/blog/ecommerce-seo-basics/): How to optimize your online store for organic search. Product schema, category pages, and image optimization.
- [What Is GEO (Generative Engine Optimization)?](https://www.integritymarketing.biz/blog/what-is-geo/): A definitive guide to GEO. What it is, how it differs from SEO, and how to get your business cited by AI.
- [GEO vs SEO: Do You Need Both?](https://www.integritymarketing.biz/blog/geo-vs-seo/): How GEO and SEO work together. Why you need both and what happens if you only invest in one.
- [April AI: The SEO System We Built on 8 Years of Campaign Data](https://www.integritymarketing.biz/blog/april-ai/): April AI is our own SEO system, built on eight years of campaign data, not a ChatGPT wrapper. It builds customer profiles, finds keyword gaps, and structures content that compounds.
- [Home Service Marketing in 2026: What Actually Brings in Calls](https://www.integritymarketing.biz/blog/home-service-marketing/): What home service businesses get for their marketing budget in 2026, broken down by channel. SEO, Google Ads, LSA, and web design for plumbers, HVAC, roofers, electricians, painters, and contractors, with realistic budgets by revenue tier.
- [Roofing Marketing Guide: Get More Roofing Jobs in 2026](https://www.integritymarketing.biz/blog/roofing-marketing-guide/): Marketing that books roofing jobs: where the leads come from, how to handle high CPCs, and the insurance versus retail split. A working guide for roofing company owners.
- [The Complete Guide to Therapist Marketing](https://www.integritymarketing.biz/blog/therapist-marketing-guide/): Marketing for therapy practices that feels ethical and effective. Psychology Today alternatives, specialty content, and private-pay targeting.
- [SEO for Medical Practices: Get Found and Stay HIPAA Compliant](https://www.integritymarketing.biz/blog/seo-for-medical-practices/): How medical and dental practices rank for the searches patients actually use, meet YMYL and E-E-A-T standards, and stay HIPAA compliant. A practical guide for practice owners.
- [The Hidden Costs of DIY Marketing](https://www.integritymarketing.biz/blog/hidden-costs-diy-marketing/): What businesses lose when they try to handle marketing themselves. Time, opportunity cost, and mistakes.
- [Best Digital Marketing Agencies in Kirkland WA, 2026 Buyer's Guide](https://www.integritymarketing.biz/blog/kirkland-digital-marketing-agencies/): A buyer's guide to digital marketing agencies in Kirkland, WA. The five things that actually separate them, who serves this market, and the questions to ask before you sign.
- [Marketing Your Seattle Business: Complete Guide](https://www.integritymarketing.biz/blog/seattle-marketing-guide/): Marketing strategies specific to the Seattle market. Competition, CPCs, neighborhoods, and what works here.
- [Digital Marketing in Boise: A Guide for Local Businesses](https://www.integritymarketing.biz/blog/boise-marketing-guide/): What works for marketing a Boise business right now: lower competition, a fast-growing market, and ad costs well below coastal cities. A practical guide for local owners.
- [How to Choose the Right Marketing Agency | Integrity](https://www.integritymarketing.biz/blog/how-to-choose-marketing-agency/): What to look for, what to avoid, and the questions to ask before signing with a marketing agency.
- [Blueprint for Growth: Scale Your Marketing | Integrity](https://www.integritymarketing.biz/blog/blueprint-for-growth/): How to scale marketing from startup to sustainable growth. Channel prioritization and budget allocation.
- [Why We Opened an Office in Eagle, Idaho](https://www.integritymarketing.biz/blog/boise-expansion/): The story behind our Idaho expansion. How a co-founder, a construction company, and a gap in the Treasure Valley market led to our Eagle office.
- [Marketing for Eastside Businesses: Kirkland, Bellevue, Redmond](https://www.integritymarketing.biz/blog/eastside-business-marketing/): What makes the Eastside market unique and how businesses should approach digital marketing here.
- [Treasure Valley Marketing Guide: Boise, Eagle, Meridian, and Nampa](https://www.integritymarketing.biz/blog/treasure-valley-business-guide/): Marketing across the Treasure Valley: how Boise, Meridian, Eagle, and Nampa differ, what each market rewards, and where the opportunity is biggest for service businesses.
- [Microsoft Ads for B2B Lead Generation | Integrity](https://www.integritymarketing.biz/blog/microsoft-ads-b2b-lead-generation/): How to use Microsoft Ads to reach decision-makers through LinkedIn targeting, lower CPCs, and a professional audience most advertisers overlook.
- [PPC Management Services: What You Should Get and What to Pay](https://www.integritymarketing.biz/blog/ppc-management-services/): What PPC management should include, what it costs, and the weekly work that separates real management from set-and-forget. How to tell if your spend is actually working.
- [The History of SEO: 1994 to AI Search (2026), and What It Means for Your Business](https://www.integritymarketing.biz/blog/evolution-of-seo/): How search went from keyword stuffing to AI Overviews, and what that shift means for whether AI tools recommend your business. Interactive timeline, every major algorithm update, and the two systems you now have to show up in.
- [Marketing for HVAC Companies: The Complete Guide | Integrity](https://www.integritymarketing.biz/blog/hvac-marketing-guide/): A practical guide to how HVAC companies win more service calls and installs from search, from emergency ads to reviews to a site that turns clicks into booked jobs.
- [Electrician Marketing: How to Book More Panel and EV Work | Integrity](https://www.integritymarketing.biz/blog/electrician-marketing-guide/): The electricians who grow are the ones who use search to fill their schedule with panel upgrades, EV charger installs, and whole-home rewires instead of low-margin service calls.
- [Landscaping Marketing That Fills the Schedule | Integrity](https://www.integritymarketing.biz/blog/landscaping-marketing-guide/): A practical guide to how landscapers can book high-value design and install projects and steady maintenance work across every season of the year.
- [How Painters Book Year-Round Work | Integrity](https://www.integritymarketing.biz/blog/painter-marketing-guide/): Painting work swings hard with the seasons, and this guide shows how painting contractors keep interior, exterior, and cabinet crews booked from January through December.
- [Bothell Digital Marketing: A Local Business Guide | Integrity](https://www.integritymarketing.biz/blog/bothell-marketing-guide/): How service businesses in Bothell get found in local search, win the map pack, and turn nearby homeowners into booked jobs.
- [How Much Does a Small-Business Website Cost? | Integrity](https://www.integritymarketing.biz/blog/small-business-website-cost/): A small-business or home-service website usually runs a few thousand dollars to the low five figures, and the real price is driven by page count, custom versus template design, copywriting, and the SEO and lead-capture foundation underneath it.
- [How to Rank in the Google Map Pack | Integrity](https://www.integritymarketing.biz/blog/google-map-pack-guide/): The top three results in the Google Map Pack win most of the calls, and here is how local businesses earn one of those spots.
- [How to Get Into Google AI Overviews | Integrity](https://www.integritymarketing.biz/blog/google-ai-overviews-guide/): When Google answers a search with an AI Overview, it cites only a handful of sources, and here is how local service businesses earn a place among them.
- [Plumber Marketing: How to Win Local Jobs | Integrity](https://www.integritymarketing.biz/blog/plumber-marketing-guide/): Plumbers win emergency and scheduled jobs from search by showing up fast in the map pack and paid results, answering the phone first, and backing it with a site that makes calling effortless.
- [Kitchen and Bath Remodeler Marketing Guide | Integrity](https://www.integritymarketing.biz/blog/remodeler-marketing-guide/): Kitchen, bath, and whole-home remodelers win high-value projects by pairing a portfolio-first website with project-type ads, cost-guide content, and steady reviews.
- [Bellevue Marketing Agency Guide for Local Businesses | Integrity](https://www.integritymarketing.biz/blog/bellevue-marketing-guide/): Bellevue service businesses compete for high-value customers who compare a few firms before calling, and the ones that win online show up in local search, earn trust with reviews, and make the first click easy.
- [Redmond SEO and Marketing: A Local Guide | Integrity](https://www.integritymarketing.biz/blog/redmond-marketing-guide/): Redmond service businesses win when high-value local homeowners can find them fast, trust them quickly, and reach a website that closes the deal.
- [What a High-Converting Home-Service Website Looks Like | Integrity](https://www.integritymarketing.biz/blog/high-converting-home-service-website/): A high-converting home-service website earns trust fast, makes the next step obvious, and turns a visitor into a phone call before they bounce.
- [Google Ads Management: What It Costs and Includes | Integrity](https://www.integritymarketing.biz/blog/google-ads-management-cost/): A Google Ads management fee pays for the ongoing work of running your campaigns, and it sits on top of the ad spend you pay Google directly, so here is how to budget for both.
- [How to Measure GEO ROI | Integrity](https://www.integritymarketing.biz/blog/measure-geo-roi/): Generative Engine Optimization is more measurable than most owners expect, and here is how we track the return from it.
- [Cost Per Lead Benchmarks by Home-Service Trade | Integrity](https://www.integritymarketing.biz/blog/cost-per-lead-by-trade/): A good cost per lead depends heavily on your trade and ticket size, but most healthy home-service accounts land somewhere between the low teens and the low hundreds of dollars per lead.
- [Why Your Service Business Is Not Ranking on Google | Integrity](https://www.integritymarketing.biz/blog/why-not-ranking-on-google/): Most local service businesses fail to rank because of a handful of fixable problems: thin pages, missing local signals, a slow site, a weak Google Business Profile, shallow content, and no links, and here is how to diagnose and correct each one.
- [How Much Should a Local Business Spend on Marketing? | Integrity](https://www.integritymarketing.biz/blog/local-business-marketing-budget/): Set a local service marketing budget as a percentage of revenue, then split it across the channels that move the goals you care about most.
- [How to Get More Google Reviews (and Why They Matter) | Integrity](https://www.integritymarketing.biz/blog/get-more-google-reviews/): Service businesses earn more Google reviews by asking the right customers at the right moment, and those reviews drive both map pack rankings and phone calls.
- [A Seasonal Marketing Playbook for Home-Service Businesses | Integrity](https://www.integritymarketing.biz/blog/seasonal-home-service-marketing/): Home-service businesses win more work when they match their marketing spend, content, and promotions to the way demand rises and falls through the year.
- [SEO for Home Builders and New Construction | Integrity](https://www.integritymarketing.biz/blog/seo-for-home-builders/): Home builders capture local search demand by winning the place-based searches buyers actually run, one community and city at a time.
- [Landing Pages vs Homepages for Google Ads: What Converts | Integrity](https://www.integritymarketing.biz/blog/landing-pages-vs-homepages/): Paid clicks convert far better on a dedicated landing page built for one action than on a homepage built to serve everyone at once.
- [Does GEO Replace SEO for Local Businesses? | Integrity](https://www.integritymarketing.biz/blog/does-geo-replace-seo/): No, generative engine optimization does not replace SEO for local businesses, because the two overlap and reinforce each other from the same authority work.
- [How a Manufacturer Cut Cost Per Lead in Half with Paid Search | Integrity](https://www.integritymarketing.biz/blog/b2b-manufacturer-paid-search/): B2B manufacturers get honest, efficient paid search by fixing conversion tracking first, then optimizing against clean baselines instead of inflated numbers.

## Technology

**April AI** is Integrity Marketing's proprietary SEO system. It encodes 8 years of SEO frameworks into a system that generates ideal customer profiles, identifies ranking gaps, and produces content strategies based on hundreds of real client engagements. April AI powers all SEO services and enables the team to spend more time on strategic, creative work rather than research and data compilation.

**Website built with:** Astro 5 (static site generator), Tailwind CSS, deployed on Cloudflare Pages. Perfect page speed scores, zero server-side security risks.