Blog / Leads
Leads
3 articles on leads for local service businesses.
6 min read · Leo Speaks
What's a Realistic Lead Target for SEO? (How to Set One)
A realistic lead target for SEO starts from your current baseline, not a promise. Here is how to set a real conversion goal, and how to spot an agency that won't.
6 min read · Leo Speaks
Quantity First, Then Quality: How Lead Generation Matures
"Too many leads, but not the right ones" sounds like a complaint. It is actually a milestone, and it means it is time for phase two.
5 min read · Leo Speaks
What Counts as a Lead? Conversion vs. Closed Sale
"Lead" means different things to you and your agency, and that gap causes most of the friction. Here is the honest line between a conversion and a closed sale.
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