Marketing for landscapers
Landscaper marketing that books the right design-build and maintenance work
We run SEO, Google Ads, and websites for landscaping companies that want a steady mix of high-value design-build projects and reliable maintenance contracts, not a season of feast and famine. Run in-house from Kirkland and Eagle, built on eight years of campaign data.
The landscape
Why landscaping marketing demands seasonal precision
Landscaping has the sharpest seasonal swing in home services. Spring drives 60% or more of annual leads, summer sustains the pipeline, winter slows to a crawl. Running the same monthly ad budget all year means overspending in winter and underspending during the March-to-June surge when homeowners are planning outdoor projects.
The other gap is between maintenance and design-build work. "Lawn mowing service near me" is a $200-a-month recurring contract. "Landscape design Kirkland" or "patio installation Bellevue" is a $15,000 to $40,000 project. Marketing both with one campaign buries the design-build leads under maintenance inquiries, and the high-value prospects never see the right content.
We manage marketing for four landscaping companies. Seasonal budget pacing plus service-tier segmentation is what separates steady growth from feast-or-famine. Add portfolio content with neighborhood tagging for local SEO and you fill the schedule in peak season and keep revenue flowing through the slower months.
Every account, asset, and line of content belongs to you. Nothing held hostage. If we part ways, you keep it all.
Kenny Tree
36
Conversions
$88
Cost per lead
63
Tracked leads
8.0%
CTR
Tree and landscape company generating steady lead flow at low CPCs.
0
Outsourced
2
WA + ID offices
1
Point of contact
Our approach
How we help landscapers grow
Portfolio-first website as your primary sales tool
Your site should be a visual showcase of your best work. Gallery pages organized by project type: patios, plantings, outdoor kitchens, retaining walls, full renovations. Before/after photography and drone shots for large projects. The portfolio should make the case before they read a word of copy.
Seasonal budget pacing that follows demand
Landscaping demand follows predictable seasonal patterns. Ramp before spring, sustain through summer, pivot to seasonal services in fall, and scale back in winter. This captures more leads during peak season and stops wasting budget during slow months.
Maintenance and design-build as separate marketing channels
Different buyers, different timelines, different project values. Maintenance clients value reliability and consistency. Design-build clients value creativity and process. One campaign for both forces a middle ground that serves neither.
Neighborhood-level SEO with project tagging
Homeowners search for landscapers in their specific neighborhood and are influenced by projects they see in their area. Tagging portfolio content by neighborhood creates local SEO relevance and builds a reputation where you have already done work.
What to expect
Your first 90 days with us
Week 1-2
Separate maintenance from design-build
We split the marketing into two tracks: recurring maintenance and one-time design-build. Weekly mowing is a $200/month client. A backyard redesign is a $15,000 to $50,000 project. They need different campaigns, landing pages, and follow-up.
Week 3-4
Launch seasonal campaigns
Design-build campaigns target "landscape design [city]," "patio installation near me," and "outdoor living space contractor." Maintenance runs separately with neighborhood-level targeting. Seasonal pacing shifts budget across spring planting, summer hardscaping, and fall cleanup automatically.
Month 2
Portfolio galleries and project pages
Filterable before/after galleries by project type: patios, retaining walls, outdoor kitchens, plantings, water features. Each page targets a specific search ("patio design ideas [city]"). Neighborhood tags help homeowners see completed work near them. Google Images becomes a lead source.
Month 3
Maintenance funnel and off-season prep
A maintenance contract acquisition funnel with dedicated pages and seasonal promo campaigns. Review generation across both client types. Campaign data now shows which projects and neighborhoods earn the best margin, and we prep winter content for spring demand capture.
What we see
Marketing mistakes we see from landscapers
Same monthly ad budget regardless of season
$2,500 in January generates maybe three leads because nobody is planning outdoor projects in winter. The same $2,500 in April cannot capture the full demand when search volume peaks. Flat monthly budgets waste 25 to 35% of total ad spend versus seasonal pacing.
Seasonal pacing: minimal December-January, ramp February-March before spring demand, full spend April through September, taper in October. Shift winter budget to holiday lighting, snow removal, or hardscape campaigns.
No portfolio photography on the website
Landscaping is the most visual trade in home services, but most landscaping sites have zero project photos. A homeowner considering a $25,000 renovation needs to see what that looks like when you do it. They click to the competitor with 50 galleries and drone shots.
Photograph every project: before, during, after. Drone shots for large work. Tag by neighborhood and project type. Post to your site, GBP, and social channels consistently. Your portfolio is the sales tool.
One campaign mixing maintenance and design-build services
"Lawn mowing near me" and a $40,000 outdoor living space have nothing in common. When both run through one campaign, the messaging serves neither. The maintenance prospect sees design-build photos and thinks you are too expensive. The design-build prospect sees lawn-care pricing and thinks you are too small.
Separate campaigns for maintenance and design-build, each with their own keywords, landing pages, budgets, and messaging. Maintenance leans on reliability and scheduling. Design-build leans on portfolio, design process, and project scope.
Landscaping companies sit on a goldmine of visual content and never use it. Every project is a transformation, every transformation a marketing asset. Photograph your work consistently and it sells for you 24/7.
Kenny Tree: 36 conversions, $88 cost per lead, 63 tracked leads.
Landscaping CPCs run $8 to $20. Well-structured campaigns deliver exceptional ROI.
106
Five-star reviews
2018
Founded
9
In-house team
0
Outsourced work
What we offer
Services for landscapers
SEO
Project-type pages, neighborhood targeting, seasonal content, portfolio pages for Google Images.
Google Ads
Separate maintenance and design/build campaigns. Seasonal pacing. Seasonal project campaigns.
Web Design
Portfolio-first with filterable galleries. Before/after photography. Seasonal banners.
GEO
AI search optimization for landscaping queries.
FAQ
Landscapers marketing FAQ
Most landscaping companies invest $1,500 to $4,000 per month with seasonal budget adjustments. Landscaping CPCs run $8 to $20, among the lowest in home services, so your budget goes further than most trades. Integrity Marketing manages 4 active landscaping accounts with seasonal pacing across the Pacific Northwest.
Generate more design/build leads through portfolio content showing completed projects, dedicated landing pages per project type, Google Ads targeting "landscape design [city]" keywords, and inspiration content like outdoor living guides. Integrity Marketing separates maintenance and design/build campaigns to attract higher-value projects.
Market hardscape projects, holiday lighting installation, snow removal services, and spring consultation booking during winter months. Integrity Marketing uses seasonal budget pacing for all landscaping clients, shifting spend from lawn care keywords to winter services so your marketing generates leads 12 months a year.
A portfolio is the single most important marketing asset for any landscaping company. Landscaping is the most visual trade in home services. Integrity Marketing builds portfolio-first websites with filterable galleries, before/after photography, drone shots for large projects, and neighborhood tagging for local SEO value.
Maintenance and design/build landscaping require separate marketing because the buyers, keywords, landing pages, and conversion actions are completely different. A homeowner seeking weekly mowing has different needs than someone planning a $40,000 outdoor space. Integrity Marketing runs dedicated campaigns for each service tier.
Ranking on Google as a landscaper requires service-specific pages, location pages for each service area, an optimized Google Business Profile, portfolio pages tagged by neighborhood, and consistent content. Integrity Marketing builds these SEO foundations for landscaping companies across the Seattle and Boise metro areas.
Google Ads is highly effective for landscaping companies because CPCs of $8 to $20 are among the lowest in home services. Every dollar of ad spend goes further than in trades like roofing or plumbing. Integrity Marketing structures landscaping campaigns with seasonal pacing and service-tier segmentation for maximum ROI.
What works for landscaping marketing? Seasonal budget pacing, portfolio-driven content with before/after photos, separate campaigns for maintenance and design/build, and neighborhood-level local SEO. CPCs $8-$20. We manage 4 active accounts.
Related reading
Landscapers marketing insights
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