Google Ads Management That Gets Leads

Google Ads costs include two parts: ad spend paid to Google and a management fee. At Integrity Marketing in Kirkland, WA, management starts at $750/month. Most clients spend $1,500 to $5,000 monthly on ads. Setup fees range from $750 to $3,000 depending on account complexity and campaign scope.

Most Integrity Marketing clients see their first leads within one week of campaign launch. Google Ads is the fastest marketing channel for service businesses. The first 90 days focus on reducing cost per lead and improving lead quality, not waiting to see if it works.

Quality Score is Google's 1 to 10 rating of how relevant your ads, keywords, and landing pages are to the searcher. Higher scores lower your cost per click and improve ad position. Integrity Marketing optimizes Quality Score by matching ad copy to intent and aligning landing pages precisely.

Google Ads delivers leads immediately by paying for placement at the top of search results. SEO builds organic visibility that compounds over months. Ads stop generating leads when you stop paying. Most service businesses in the Seattle and Boise markets benefit from running both channels together.

We recommend businesses spend 5 to 10 percent of gross revenue on total marketing. For most local service businesses, Google Ads should start at $1,500 to $3,000 per month in ad spend, plus the management fee. The right budget depends on your service area, competition level, and how many leads you need each month to hit revenue goals.

A good click-through rate for service business search ads is typically 5 to 8 percent. However, CTR alone does not indicate success. A high CTR with poor conversion tracking means paying for clicks that never become customers. We prioritize cost per lead and lead quality over CTR.

If your agency cannot tell you the exact cost per lead, which search terms triggered your ads last month, or how many clicks became paying customers, your budget is likely being wasted. Request a free Google Ads audit from Integrity Marketing and we will show you exactly where the gaps are.

You can manage Google Ads yourself, but it requires weekly attention, negative keyword management, and proper conversion tracking. Most business owners managing their own accounts waste 20 to 40 percent of spend on irrelevant clicks. Above $1,500 monthly ad spend, professional management typically pays for itself.

No. We tried social media services and found it pulled focus from the channels that generate the best results for service businesses: Google Ads, SEO, and GEO. We would rather be great at three things than mediocre at six. If you need social media management, we are happy to recommend specialists we trust.