Blog / Marketing Strategy
Marketing Strategy
3 articles on marketing strategy for local service businesses.
6 min read · Leo Speaks
5 Questions to Ask a Marketing Agency Before You Sign
Five plain questions that separate an honest marketing agency from a bad one, and the evasive answers that give the wrong shops away every time.
5 min read · Leo Speaks
What Counts as a Lead? Conversion vs. Closed Sale
"Lead" means different things to you and your agency, and that gap causes most of the friction. Here is the honest line between a conversion and a closed sale.
12 min read · Matt Russell
Home Service Marketing in 2026: What Actually Brings in Calls
What home service businesses get for their marketing budget in 2026, broken down by channel. SEO, Google Ads, LSA, and web design for plumbers, HVAC, roofers, electricians, painters, and contractors, with realistic budgets by revenue tier.
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