Case Study
How Eastside Kitchen & Bath Became the Eastside's Go-To Remodeler
A full digital overhaul that turned a strong local reputation into a lead generation engine.
Meet Eastside Kitchen & Bath Team
Eastside Kitchen & Bath is a full-service remodeling company specializing in kitchen and bathroom renovations across the Seattle Eastside. Design-build approach, licensed and bonded, with a portfolio of high-end residential projects.
Overview
From Outdated Website to Digital Authority
Eastside Kitchen & Bath had the craftsmanship and the client satisfaction scores to prove it. What they did not have was a digital presence that matched. The website felt dated, organic search was flat, and their Google Ads were managed by a previous agency that stopped optimizing months before the contract ended.
When we took over, the first conversation was about positioning. The Eastside remodeling market is crowded, but most competitors look the same online. Generic stock photos, vague service descriptions, and no portfolio. We saw an opportunity to differentiate on quality: show the work, tell the story behind each project, and make it effortless for a homeowner to request an estimate.
Eighteen months later, organic traffic is the number one source of leads, the website converts at 2x the industry average, and the cost per lead through Google Ads has dropped to a fraction of what the previous agency delivered.
"Our old website had stock photos. The new one has our actual projects. That single change transformed the quality of leads we get."
Eastside Kitchen & Bath
Challenge
Starting Point
The remodeling industry online is dominated by large franchises and aggregators like Houzz and Angi. Competing as an independent remodeler requires a different approach: authority through content, trust through portfolio, and precision through ad targeting.
Their previous agency had set up Google Ads campaigns targeting broad remodeling keywords statewide. They were paying for clicks from Tacoma, Olympia, and Spokane when they only serve the Eastside. The geographic waste alone was eating 40% of their budget.
- Website did not showcase actual project work
- Google Ads targeting entire state instead of service area
- 40% of ad budget wasted on out-of-area clicks
- No organic search strategy or content
- Competing against Houzz, Angi, and franchise remodelers
- No review generation process
Strategy
A Structured Roadmap
We rebuilt everything around one principle: show the work. Homeowners spending $50K or more on a kitchen remodel need to see proof of quality before they call. The strategy was portfolio-first across every channel.
Portfolio-First Website
New site organized around project galleries with before/after photography, project scope descriptions, and budget ranges. Each project page is optimized for "[neighborhood] kitchen remodel" searches.
Geographic Ad Targeting
Google Ads campaigns rebuilt with tight geographic targeting: Kirkland, Bellevue, Redmond, Bothell, and Woodinville only. Service-type segmentation separating kitchen, bathroom, and full-home remodels.
Content Authority
Blog articles targeting "kitchen remodel cost Bellevue," "bathroom renovation timeline," and design trend keywords. Each piece links back to relevant portfolio pages and service pages.
Review and Reputation
Post-project review request workflow. Every completed project gets a personalized follow-up with a direct link to Google Reviews. Grew from 15 to 45 reviews in 12 months.
"Once we stopped paying for clicks from Tacoma and Spokane, our cost per lead dropped by half. It was that simple."
Eastside Kitchen & Bath
Results
Quantitative Impact
The transformation is visible in every metric. But the most important change is qualitative: the leads coming in now are homeowners who have already browsed the portfolio, read project descriptions, and self-qualified on budget. The sales conversation starts from a position of trust, not cold outreach.
Organic Search Performance (GA4)
#1 Organic
Lead Source
Organic search is now the top lead source, surpassing paid and referral
2x Industry
Conversion Rate
Website converts at 2x the remodeling industry average
-55%
Cost Per Lead
Reduction in cost per qualified lead through geographic targeting
Keyword Growth (SE Ranking)
+340%
Portfolio Views
Project gallery pages drive 3.4x more engagement than service pages
45+
Google Reviews
Grew from 15 to 45+ reviews with post-project workflow
Top 3
Eastside Rankings
Top 3 organic positions for kitchen and bath remodel keywords across 5 Eastside cities
"Homeowners now come to consultations having already seen our work. The conversation starts with "I love what you did on that Bellevue kitchen" instead of "how much do you charge.""
Eastside Kitchen & Bath
Looking Forward
What Comes Next
Eastside Kitchen & Bath is expanding into ADU construction and whole-home renovations. The content strategy is scaling to cover these new service lines, and the portfolio continues to grow with every completed project.
The digital presence now matches the quality of the work. That alignment is what turns a good remodeling company into a brand that homeowners trust before they ever meet the team in person.
"The portfolio-first approach changed everything. Our website used to look like every other remodeler. Now it looks like us. The leads reflect that."
Eastside Kitchen & Bath
Kirkland, WA
Want results like this for your business?
Every partnership starts with a conversation. Tell us where you are and we'll show you what's possible.