Case Study
How Legacy Painting Went From Page 3 to #1 in the Map Pack
A two year partnership that turned a talented painting crew into the most visible painter on the Eastside.
Meet Legacy Painting Team
Legacy Painting is a residential and commercial painting company serving the Seattle Eastside. Known for clean work, on-time delivery, and crews that treat your home like their own. They handle everything from single-room refreshes to full exterior repaints on custom homes.
Overview
From Outdated Website to Digital Authority
Legacy Painting had the reputation but not the visibility. Their work was excellent. Referrals kept them busy. But when they tried to grow beyond word-of-mouth, they hit a wall. The website was outdated, Google Ads were bleeding budget on irrelevant clicks, and they were nowhere to be found on Google Maps.
When we started working together, the goal was simple: make the phone ring with qualified leads, not tire-kickers looking for the cheapest quote. Two years later, Legacy Painting is the #1 result in the Google Map Pack for painting searches across the Eastside, their cost per lead has dropped by 60%, and they have had to hire additional crews to keep up with demand.
"We were spending money on Google Ads and getting nothing. The first month with Integrity, the phone started ringing with actual jobs."
Legacy Painting
Challenge
Starting Point
The technical problems were fixable. The real challenge was competitive positioning. The Eastside painting market has dozens of competitors, many with larger budgets and more reviews. Legacy needed to stand out on quality and trust, not price.
Their Google Ads account was a textbook example of wasted spend: broad match keywords, no negative keyword list, and no conversion tracking. They were paying for clicks from people searching for paint colors, DIY tutorials, and commercial industrial painting. None of those clicks turned into jobs.
- Outdated website with no clear calls to action
- Google Ads account wasting 35% of budget on irrelevant clicks
- Page 3 organic rankings for core service keywords
- Fewer than 10 Google reviews
- No presence in the Google Map Pack
- No conversion tracking on any channel
Strategy
A Structured Roadmap
We started with the foundation: a new website built for conversions, a Google Ads rebuild from scratch, and an SEO strategy targeting the specific neighborhoods where Legacy does their best work.
The approach was phased. Fix the website first so paid traffic has somewhere to convert. Rebuild Google Ads with proper negative keywords and conversion tracking. Then layer in SEO to build organic visibility that compounds over time.
Website Rebuild
New conversion-focused site with portfolio pages organized by service type, clear CTAs above the fold, and a mobile experience designed for homeowners browsing on their phones.
Google Ads Overhaul
Account rebuilt from zero by Brock Olsen. 200+ negative keywords before launch. Campaigns segmented by service type: interior, exterior, cabinet refinishing, and deck staining. Conversion tracking for calls, forms, and chats.
Local SEO Foundation
Google Business Profile optimization, citation building across 40+ directories, and a review generation strategy that took them from under 10 reviews to 50+ in 12 months.
Content and Authority
Service area pages for Kirkland, Bellevue, Redmond, and Bothell. Blog content targeting "house painters near me" variations and seasonal painting guides that drive organic traffic year-round.
"The reviews strategy changed everything. Once we hit 30 reviews, the Map Pack placement kicked in and leads doubled."
Legacy Painting
Results
Quantitative Impact
The numbers speak for themselves. But what the owner notices most is the quality of calls. Before, most inquiries were price shoppers. Now, the majority of callers have already seen the portfolio, read the reviews, and are ready to schedule an estimate.
Organic Search Performance (GA4)
#1
Map Pack Position
Top position for painting keywords across the Eastside
+280%
Qualified Leads
Increase in qualified leads over 8 months
-60%
Cost Per Lead
Reduction in cost per lead through Google Ads optimization
Keyword Growth (SE Ranking)
50+
Google Reviews
Grew from under 10 to 50+ verified reviews in 12 months
Page 1
Organic Rankings
First page rankings for all core Eastside painting keywords
3.5x ROAS
Ad Spend Efficiency
Every dollar in Google Ads produces $3.50 in revenue
"We have had to hire two additional crews. That is not a marketing metric, but it is the best proof that this works."
Legacy Painting
Looking Forward
What Comes Next
Legacy Painting is expanding into commercial painting and deck restoration. The digital foundation is built. Now the strategy scales into new service lines and new neighborhoods.
The partnership continues because the results compound. Every month of SEO builds on the last. Every new review strengthens the Map Pack position. Every optimized ad campaign lowers the cost per lead further. Legacy went from hoping the phone would ring to managing a pipeline.
"Integrity completely transformed our online presence. We went from invisible to the top of Google in less than a year. The leads are better quality, the cost is lower, and we finally have a marketing partner we trust."
Legacy Painting
Kirkland, WA
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