Brock Olsen

Paid Media Strategist

Brock Olsen is the Paid Media Strategist at Integrity Marketing Services. He came from another agency with strong Google Ads experience and took over day-to-day ads management, which freed Matt Russell to focus on leadership, innovation, and building the proprietary systems that give the agency its edge.

Brock builds every Google Ads account from scratch with custom negative keyword lists and weekly optimization. If your Google Ads account is wasting money, Brock is the person who can fix it.

Background

What Makes Him Different

Most agencies set up Google Ads accounts using templates. They plug in some keywords, set a budget, and hope for the best. Brock does not work that way.

Every account he builds starts from zero. He researches the business, the market, the competition, and the specific search behavior of the customers that business needs to reach. Then he builds a custom campaign structure designed for that business alone.

The most obvious example of this approach is his negative keyword lists. Before a single ad runs, Brock builds a custom list of 200 or more negative keywords. These are the search terms that would trigger your ads but would never lead to a real customer. Without them, your budget bleeds out on irrelevant clicks.

"Most agencies add negative keywords after the money is gone. I build the list before the first impression. Two hundred terms. Minimum. That is not paranoia. That is just not wasting your money."

Brock Olsen

Paid Media Strategist

What He Does Day-to-Day

Brock manages a full portfolio of Google Ads accounts across multiple industries. Here is what that actually looks like:

Building new accounts from scratch for incoming clients

Monitoring performance data across all active campaigns

Adjusting bids, budgets, and targeting based on real-time results

Expanding and refining negative keyword lists as new data comes in

Testing ad copy variations to improve click-through and conversion rates

Using proprietary tools to identify opportunities and inefficiencies

Reporting on campaign performance with clear, actionable numbers

This is not set-it-and-forget-it management. Brock actively works on accounts every day. Google Ads is a moving target, and the only way to keep performance high is to stay on top of the data.

His Approach

Brock's philosophy comes down to two things: build it right from the start, and never stop optimizing.

Building it right means doing the research upfront, understanding the business before touching the ad platform, and creating custom structures instead of copying what worked for someone else.

Never stop optimizing means treating every campaign as a living system. What works today might not work next month. Brock treats every account as an ongoing project, not a finished product.

How Clients Experience His Work

Clients experience Brock's work in the most direct way possible: their phone rings, their inbox fills up, and their cost per lead drops.

He does not hide behind vanity metrics. He tracks what matters: leads, cost per lead, and return on ad spend. When he reports on performance, clients get a clear picture of what their budget bought them.

For businesses that have been burned by poorly managed Google Ads, working with Brock is a different experience. He can usually identify the problems within minutes of looking at an existing account.

From the blog