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GEO
6 articles on geo for local service businesses.
How to Rank on ChatGPT: A Guide for Local Service Businesses
When a homeowner asks ChatGPT who to hire, it names a few businesses and skips the rest. Here is how local service businesses earn a spot in that answer.
How to Get Cited by Perplexity: A Practical Guide
Perplexity answers questions with cited sources listed right beside the answer. Here is how to become one of the sources it cites.
GEO vs SEO: Do You Need Both?
How GEO and SEO work together. Why you need both and what happens if you only invest in one.
What Is GEO (Generative Engine Optimization)?
A definitive guide to GEO. What it is, how it differs from SEO, and how to get your business cited by AI.
The History of SEO: 1994 to AI Search (2026), and What It Means for Your Business
How search went from keyword stuffing to AI Overviews, and what that shift means for whether AI tools recommend your business. Interactive timeline, every major algorithm update, and the two systems you now have to show up in.
April AI: The SEO System We Built on 8 Years of Campaign Data
April AI is our own SEO system, built on eight years of campaign data, not a ChatGPT wrapper. It builds customer profiles, finds keyword gaps, and structures content that compounds.
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