If you have a business that travels to your customers, as opposed to them visiting a storefront, your business is considered an SAB or (single location service area business)
Creating Local SEO City Pages for your website is a great strategy for SAB’s and for any business that wants to rank in cities where they don’t have a physical address.
Because Google won’t show you in the map results for a city you aren’t in, you will need a new strategy for ranking in additional cities. That’s where city pages come in, they allow you to rank organically for your service in a particular city.
It’s important to prioritize the cities you’d like to rank in. Targeting too many cities or having city pages with duplicate or thin content will NOT benefit you. City pages can be added over time which will allow you to focus on writing quality, relevant content for the cities you wish to rank for.
Make sure to include your city pages in the main navigation. If you don’t want to list them in a dropdown, you could link a service page from the main navigation and link to the service areas from there.
Creating unique, quality city pages is crucial. Creating city pages with duplicate content or keyword stuffing is going to hurt you more than it will help.
At Integrity Marketing, we have helped countless clients rank for their services in multiple target cities. Give us a call or send us a message and we would love to discuss our proven strategy with you!
