Eastside Kitchen & Bath
Kirkland, WA
The objective
Rebrand Eastside Kitchen & Bath's online presence to match the quality of their remodeling work. The old website did not showcase their projects effectively, and homeowners comparing remodelers on the Eastside were choosing competitors with stronger visual portfolios. The goal was a portfolio-first website that lets the work speak for itself, backed by SEO that captures Bellevue, Kirkland, and Redmond remodeling searches.
The challenge
The existing website felt outdated and failed to represent their quality standards. Project photos were small, hard to find, and lacked the detail that homeowners spending $80K or more on a kitchen remodel want to see. The site had no location-specific pages, so it was invisible for neighborhood-level searches like "kitchen remodel Bellevue" or "bathroom renovation Kirkland." Google Ads were running but landing on the homepage instead of dedicated service pages, driving up cost per lead.
Our approach
Built a portfolio-first website where high-resolution project galleries are the centerpiece. Each project page includes before-and-after photos, scope of work, neighborhood, and project timeline. Created dedicated service pages for kitchen remodeling, bathroom remodeling, and whole-house renovations, each optimized for Eastside-specific keywords. Added Matterport 3D virtual tours so homeowners can walk through completed projects from their phone. Google Ads campaigns were restructured with dedicated landing pages for each service type, cutting cost per lead in half.
Key deliverables
Portfolio-First Website
Full redesign centered on project galleries with high-resolution before-and-after photography, project details, and neighborhood context for every completed remodel.
Service-Specific Landing Pages
Dedicated pages for kitchen remodeling, bathroom remodeling, and whole-house renovations, each targeting Eastside neighborhoods and optimized for local search.
Matterport Virtual Tours
Interactive 3D walkthroughs of completed projects, letting prospective clients explore finished kitchens and bathrooms from any device.
The process
Portfolio Audit
Reviewed 40+ completed projects and selected the strongest for professional photography and detailed case study pages.
Competitor Analysis
Analyzed the top 10 remodeling websites ranking on the Eastside to identify gaps in visual quality and content depth.
Design & Build
Built a clean, image-forward layout that loads fast and lets the photography do the selling. Mobile-first approach since most remodeling research starts on phones.
SEO & Ads Launch
Published location and service pages, restructured Google Ads with dedicated landing pages, and set up conversion tracking for calls and form submissions.
Key takeaway
For remodelers, the portfolio is the marketing. Homeowners investing $80K or more in a kitchen remodel want to see the quality of work before picking up the phone. Visual proof converts better than any sales copy.
Want results like these?
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