The transition to a new domain is inherently high-risk for an established market leader. We had to move years of SEO value to a new URL without losing ranking positions, all while modernizing a site architecture that was previously cluttered and redundant. Additionally, we had to solve for AppFolio’s rigid display constraints to ensure listing layouts matched the new, sophisticated brand aesthetic.

We transformed the digital presence of Lori Gill & Associates by executing a high-stakes migration that balanced technical precision with luxury brand storytelling. By decoupling the firm from its legacy subdomain, we established a sovereign brand identity supported by a deep, intent-based site architecture. This “living platform” was engineered to scale, ensuring that their dominant market share in the Greater Puget Sound is protected against both traditional competitors and the shifting landscape of AI-driven search.

The core of our strategy focused on creating a high-motion, “dark mode” experience that mirrors the prestige of their Refined Properties division. We overcame the rigid constraints of third-party software by custom-styling property feeds to match the new, elegant aesthetic. This ensures that high-net-worth investors and luxury tenants experience a seamless, elevated journey from their initial search query to the final property listing, reinforcing the firm’s status as the best in the business.