Local Service Ads
Local Service Ads management for home service businesses
Local Service Ads put your business at the very top of Google with a Google Verified badge, and you pay per lead instead of per click. We set up the profile, generate the reviews, monitor leads, and dispute the bad ones, so you pay only for real customers calling to hire.
How Lsas Work
Top of Google, and you pay only for real leads
Local Service Ads put your business above everything else in Google search, with the Google Verified badge, your star rating, and a call button. The customer who taps a verified listing has already seen your reviews and your service area, so they are calling to hire, not to browse. And because you pay per lead, not per click, the budget goes to real opportunities. Google credits back spam and invalid leads, and we dispute them for you.
Google Verified
The Google Verified badge
Earned through background checks, insurance verification, and license verification. Google backs your work up to $2,000 if a customer is not satisfied. It is a credibility signal you cannot buy with ad spend.
Lsa Vs Ads
LSAs or Google Ads, or both
LSAs: pay per lead, top of results, Google Verified, less control. Google Ads: pay per click, full keyword control, your own landing page, placement below LSAs. For most home service businesses the answer is both, so you own the top of the page.
Management Includes
What LSA management includes
Profile setup, category and service selection, and service area configuration. Review generation strategy. Weekly performance checks and budget optimization. Lead monitoring, plus dispute handling: we use Google's feedback system to flag invalid leads and secure credits for spam, so you only pay for genuine opportunities.
Eligible Industries
Which industries qualify
Plumbers, electricians, HVAC, roofers, painters, landscapers, locksmiths, house cleaners, pest control, garage door services, and more.
The customer who clicks a Google Verified listing is further along in the decision. They have already seen your reviews, your badge, and your service area. They are calling to hire, not to browse.
For home service businesses, LSA leads convert at a higher rate than standard search ad leads.
Lead costs run $15 to $75 depending on industry and market, lower for plumbers and electricians, higher for HVAC and roofing where the ticket size is bigger.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Results
What this looks like in practice
Legacy Painting
SEO · Google Ads
·30-day snapshot
#1 Map Pack presence with Google Verified badge driving calls
Reviews
What clients say
"They made a beautiful website with a more than competent understanding of SEO. They will write better Google Ads than you. The ROI has been between 2-10x consistently. They are trustworthy and easy to communicate plainly with."
KG I
SEO + Google Ads Client
"Very easy to work with. Really understand how Google works. Make you feel like your money is valued and every dollar I've spent has come back to me as ROI. Huge fan. Literally every member of the team feels like they are on your team."
Alykhan Sunderji
Google Ads Client
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. Even after a short period of time we are spending less in ads and getting more leads out of them."
Seattle Bath and Shower LLC
Bath Remodeling
Ready to grow?
Tell us where the business is headed and what is not working. We will tell you, plainly, whether we can help and what it would take. No long-term lock-in, no surprises.
FAQ
Common questions
Google's pay-per-lead advertising for service businesses. You appear at the top of results with a Google Verified badge. You pay when someone contacts you.
$15-$75 per lead depending on industry and market. You set a weekly budget.
Google verifies your business through background checks, insurance, and license verification. Backs your work up to $2,000. Takes 2-4 weeks.
Plumbers, electricians, HVAC, roofers, painters, landscapers, locksmiths, house cleaners, pest control, garage door services, and more.
LSAs: pay-per-lead, top of results, Google Verified, limited control. Google Ads: pay-per-click, full keyword targeting, requires landing page. Run both for full coverage.
No. LSAs do not require a website. But having a professional website helps convert researching customers.
Google credits you back for spam and invalid leads so you only pay for real opportunities.
For home service businesses, both. LSAs capture highest-intent leads. Google Ads capture everything else. Together, you own the top of the page.
What are Local Service Ads? Local Service Ads (LSAs) are Google's pay-per-lead advertising platform for service businesses. Your business appears at the top of Google with a Google Verified badge, your star rating, and a direct call button. You only pay when a customer contacts you. Eligible industries include plumbing, electrical, HVAC, roofing, painting, and landscaping. Management starts at $500/mo.
From the blog
Related articles
What Are Local Service Ads?
Local Service Ads explained. How they work, who qualifies, and whether they are right for your business.
LSA vs Google Ads
Comparing Local Service Ads to Google Search Ads. When to use each, or both.
LSA Lead Generation Tips
Why most Local Service Ads accounts leave leads on the table, and the fixes that move the needle: response time, reviews, and account setup. Built from accounts we manage.
Local Service Ads management starts at $500/month.
See full pricingService areas