Legacy Painting
Lynnwood & Woodinville, WA
The objective
Create a modern, high-impact website that reflects Legacy Painting's expertise and growth. Showcase their professional yet approachable brand, highlight impressive projects, and emphasize commitment to excellence. Conversion-focused with streamlined contact forms and easy calls to action, making it simple for potential customers to request estimates. Tasteful design elements adding personality without compromising professionalism, with SEO optimization for lead generation.
The challenge
The company's outdated website lacked modern design, engaging content, and streamlined functionality, making it difficult to convey the scale of their projects or generate leads. The challenge involved creating a high-impact, user-friendly site that balanced professionalism with personality while prioritizing SEO and conversions.
Our approach
Created a modern, visually appealing website highlighting impressive projects and expertise with striking visuals. Streamlined forms and intuitive calls-to-action facilitate visitor engagement and estimate requests. Tasteful design elements add personality while maintaining professionalism. Site optimized for SEO and user experience to generate leads and support business growth.
Key deliverables
Showcase Expertise and Growth
Highlighted Legacy Painting's impressive projects and growth with striking visuals and content that clearly communicates their industry expertise and commitment to excellence.
Streamlined Conversion Process
Simple, easy-to-navigate contact forms and calls to action throughout the site, making it effortless for visitors to engage and request estimates.
Fun Yet Professional Design
Incorporated tasteful, creative design elements that add personality to the website without compromising professionalism, ensuring the site is both fun and approachable.
The process
Research
Thoroughly analyzed key competitors to ensure Legacy's design stands out.
Target Audience
Focused on understanding Legacy's ideal clients for optimal user experience.
Wireframe
Created blueprints outlining page structure and layout.
Design System
Implemented cohesive design elements reinforcing brand identity.
Development
Ensured seamless functionality across devices and browsers.
Refinement
Incorporated stakeholder input to enhance design alignment and effectiveness.
Research & findings
Strong Reputation
Known for high-quality work, reliability, and customer satisfaction in the local market.
Competitive Edge
Modern, SEO-optimized website and lead generation focus would set them apart from competitors.
Industry Standards
Similar services to competitors but strong opportunity to differentiate through branding and web presence.
Areas for Growth
Website improvements, case studies, live chat, and social media engagement needed to capture more leads.
Recommendations
Improve website performance including mobile experience and speed.
Enhance lead generation by simplifying forms and adding live chat.
Strengthen brand identity by expanding project showcases and case studies.
Boost online presence through content updates and social media efforts.
Optimize SEO strategy by refining content and site structure.
User personas
Design system
Brand Red (#E95343), Brand Blue (#2E3547), and functional neutrals creating a professional yet approachable palette. Clean typography with the Legacy geometric house logo mark.
Visual design
Full website collage featuring team photos, service descriptions, project galleries, contact forms, testimonials, and a red, white, and dark blue color scheme.
"I had an amazing experience working with Integrity Marketing on my new custom website. They did a fantastic job, and I couldn't be happier with the final result. What really stood out was how closely they worked with me on every detail. I had a lot of requests along the way, and they were incredibly patient and accommodating, making sure everything turned out exactly how I envisioned it."
Mark A.
Owner, Legacy Painting
Key takeaway
Home service companies sell trust before they sell services. A website that balances professionalism with personality makes the difference between a quote request and a bounce.
Want results like these?
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