Web Design for Lakeside Industries
Web Design / UI/UX Design / SEO
Location
Issaquah, WA
Established
Founded in 1952
Website
Industry
Asphalt Industry
Objective
Our objective was to update and modernize Lakeside Industries’ website, better showcasing their culture, values, and team in order to attract new customers and talent. The old website was outdated and didn’t have the engaging content or cool visuals needed to make a real impact. We wanted to help Lakeside stand out from the crowd and show that they’re different from other large corporations.
1
Capture High-Quality Assets
We first captured high-quality assets that would draw users in and show the Lakeside team in action. The homepage features a full-width hero video of a worksite using drone footage.
2
Custom Animations
We created three custom animated pages featuring a company history timeline, a careers map, and location filtering.
3
Modern and Seamless Design
The new website has a seamless and intuitive user interface enriched with optimized content, compelling visuals, and interactive elements.
Challenge
To meet the unique needs of Lakeside’s extensive network of locations and an array of open career positions, we needed to design custom animations. One of the main challenges of this project was the complexity of the custom animations and figuring out a seamless user pathway that made the most sense.
Our solution
We developed three custom animations: A company history timeline, a careers map, and location filtering. The timeline highlights key milestones in Lakeside’s journey, while the careers map links roles to educational levels and depicts pathways for career progression. Additionally, the location filtering feature streamlines access to location-specific information. These interactive elements enhance user engagement, adding a wow factor to Lakeside’s website and offering a fun, immersive experience for visitors.
Process of Lakeside Industries design
1
Research
We first conducted a comprehensive market and target audience analysis.
2
User Personas
We then created detailed user personas to hone in on Lakeside’s target market.
3
User Flow
Next, we meticulously mapped out the user flow on Lakeside Industries’ website.
4
Wireframe
Our wireframes served as blueprints, outlining the structure and layout of each page.
5
Design System
Implemented design systems ensuring consistency in branding, typography, colors, and UI elements across all pages.
6
Development
Through meticulous coding and testing, we ensure seamless functionality across devices and browsers.
Research
We conducted a thorough analysis of Lakeside’s website to identify areas for improvement. This involved delving into their existing site structure, content, and user experience to pinpoint opportunities for enhancement. Additionally, we extensively researched Lakeside’s target audience to understand their personas, challenges, goals, and needs.
Key Findings
- On the homepage, call-to-action buttons were missing along with key information like locations, careers, and latest news.
- Missing clear calls to action buttons across the entire website.
- Each service needed its own dedicated page.
- The careers page did not provide enough information on the culture, testimonials, and benefits.
- You could not get a feel for Lakeside’s company culture or values throughout the website.
- Key employees were not highlighted.
- The website lacked updated and visually compelling assets.
- The project page was not accessible from other important pages on the website.
Recommendations
- The homepage should be structured to provide key information & have clear calls to action to important pages. Contact us information should be readily available across the site along with the company location details.
- Add in compelling calls to action across the site.
- The website should have dedicated service pages to provide more information on the offerings.
- The careers page must include key information such as benefits, testimonials, FAQs, etc.
- Add engaging, high-quality photos and videos to capture users' attention. The website needed to showcase important information such as company history, awards & recognitions, and entry points to additional information on values – Safety, Quality, Community & Environment.
- Add in headshots and job titles highlighting key employees.
- Take new photos and videos highlighting the Lakeside team in action.
- Add links to important pages like the home and services to the project page.
UserPersonas
Design System
We seamlessly integrated Lakesides fonts and colors to create a cohesive visual identity that resonates with the company's branding.
Visual Design
We are very proud of what was accomplished. I would recommend Integrity Marketing and would use them again given the chance.
Integrity redesigned and built our new company website from the ground up. They did a fantastic job and I believe the website showcases our company well. Matt, Dylan, and their team were great to work with. They were very professional and ran organized meetings. They helped us navigate the creative process as well as the practical aspects.
Jaime Lee
President Lakeside Industries
