NYS Enterprises
Marketing Strategy for Trusted Asphalt Paving Company
NYS Enterprises is a local asphalt company specializing in a variety of services such as paving, curbing, seal coating, drainage, repair, and custom maintenance packages. The team at NYS takes great pride in delivering unparalleled quality asphalt paving solutions and the highest level of customer service. Based in the Seattle area, they are the name to trust for all things commercial asphalt paving and maintenance.
Project Details
NYS Enterprises came to us with the desire to modernize the company website, improve its user experience, increase lead generation, and better represent its brand online.
For this project, we developed a comprehensive digital marketing strategy that included a variety of channels, such as social media, organic search, paid search, customer outreach, and an ongoing monthly marketing plan.
To accomplish NYS Enterprises’ goals, we first modernized their website design, upgrading the overall look and feel with new custom assets. We then implemented SEO content, performed technical fixes, and optimized their project gallery for a better user experience.
We designed yard signs and email marketing content to help them better reach their local market and enhance customer outreach.
Lastly, we formed a robust Google Ads campaign strategy, helping to increase their amount of high-quality leads quickly.
Challenges
NYS Enterprises was unhappy with the design of its previous website and felt like it did not correctly showcase its brand nor stand out among competitors in the industry. It also failed to generate sufficient leads and lacked quality assets.
The NYS team came to Integrity wanting to explore multiple marketing avenues in order to increase lead generation and improve their overall digital presence.
Since this client is a contracting company, we felt comfortable using our industry expertise to develop a comprehensive marketing plan to help them reach their full potential online.
Engagement
By consolidating all of Cedar Park Christian websites under one domain, we were able to increase user engagement by 129% while maintaining traffic and search engine visibility.
Rankings
Whenever you bring multiple websites under one domain, there is serious risk to lose traffic and visibility if done incorrectly. Our detailed launch strategy with one to one directs has kept all rankings and traffic.
Professional Web Design
Increased Lead Generation
Through our comprehensive marketing plan, we helped NYS Enterprises increase its lead generation by 215% within 6 months.
The Team
Leo Speaks
Matt Russell
Dylan Axelson
April Young
George Andrews
Conclusion
NYS Enterprises has been one of our best long-term clients, and we have loved working with them over the years! They’ve experienced significant business growth and lead generation, seeing success in every marketing channel they partnered with us for.
We continue to provide various services for them, including Google Ads management, website hosting, monthly SEO content, backlinks, and general digital marketing consulting. After working with Integrity, NYS Enterprises now dominates their industry online.
Have questions about NYS Enterprises website or our services? Contact Integrity Marketing today.
