Industry Leading Fire Equipment Company

Alexander Gow Fire Equipment Co.

Alexander Gow is a long-standing leader in the fire suppression systems and equipment industry. For almost 100 years, they’ve provided comprehensive fire protection equipment, products, and inspections for commercial, industrial, and marine sectors. Their mission is simple: to provide quality fire suppression systems that keep the community safe – even on the water.

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Project Details

The main goals of this project were to improve the overall look and feel of the client’s website, increase their organic search rankings, and improve their PPC and social media strategy.

First, we redesigned their website using a new WordPress theme and implemented professional, high-quality assets along with improved keyword-targeted SEO content.

We then audited their existing PPC campaigns and social media strategy. Following these audits, we optimized their advertising campaign and submitted a proposed social media strategy based on market and competitor research for their team to carry out internally.


Alexander Gow Fire Equipment Co. came to us exploring options for new digital marketing strategies, including a website redesign, search engine optimization, PPC marketing, and social media. They previously worked with another firm and felt they needed to see better results.

This client was not happy with the look and feel of their existing website and wanted to increase their organic search rankings for the Seattle and Hawaii company locations. They also were looking to optimize their pay-per-click advertising campaigns in order to increase their amount of leads, improve conversion rates, and decrease their cost per lead.

They also needed guidance on developing an effective social media strategy to increase their company reach and showcase their brand image.


Through a comprehensive digital marketing strategy, EKB is dominating the Eastside. Through quality content, proven local SEO strategies, and tailored Google Ad management, they are outperforming all their competitors.


EKB is generating more traffic than any competitor in their local area. 67% of that traffic is organic, this is a result of continually building out content and optimizing for improved rankings.


9.49% of all traffic is converting via a form submission, or a phone call. We don’t just drive traffic, we drive relevant traffic that converts into dollars for your business.

Professional Web Design

Fire Suppression Experts

Alexander Gow is a big-time player in the fire protection industry, and its digital presence must reflect that. Their newly designed website stands out among its competitors, showcasing the company’s professionalism, expertise, and reputation for excellence.

Words from the client

We’ve had such a wonderful experience with the entire team at Integrity Marketing! They listen and are receptive to our ideas, all while making great suggestions on how we can improve and create better results in traffic, leads, and online presence. Since working with Integrity Marketing, our leads have gone from 2 to 150 per month. They have also given us a beautiful, functional, and user friendly website that our clients are always commenting on. Dylan is incredibly responsive when we have questions, Leo is always willing to set up a meeting if we would like updates, and Matt has a great talent at bringing our vision to life. Working with Integrity Marketing is one of the best investments we’ve made for our company.

— Drew & Kayleigh Bauer, Owners

The Team


This website and comprehensive marketing strategy has been a major success! With our assistance, Alexander Gow Fire Equipment Co. increased its amount of leads by X amount and developed a consistent, reputable online & social media presence. We continue to manage their Google Ads and meet quarterly to discuss social media and SEO strategy.

Have questions about this website project or our services? Contact Integrity Marketing today.

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