Technical SEO
Technical SEO for service business sites
If your content is solid and your links are growing but rankings will not move, the problem is almost always technical. We audit crawlability, speed, Core Web Vitals, and schema, then fix what we find. Google cannot rank what it cannot crawl.
Why Technical Seo
Why technical SEO is the foundation
You want your site to rank for the work you do, and you want the content and links you are paying for to actually perform. Technical SEO is the layer that lets them. Your content can be excellent and your backlinks strong, but if Google cannot crawl efficiently, cannot render your pages, or marks you down for slow load times, none of that investment pays off the way it should.
Audit Covers
What a technical SEO audit covers
We run a full crawl, then work through the issues in priority order.
Crawlability and indexation
Robots rules, crawl paths, and what Google can actually reach.
Core Web Vitals
Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, Cumulative Layout Shift under 0.1. Common fixes: image optimization, font loading strategy, script deferral, lazy loading.
Site speed and mobile-first indexing
How fast pages load and how Google reads them on mobile.
Schema, security, and structure
Schema markup, HTTPS, duplicate content and canonicalization, internal linking, 404 errors, and redirect chains.
Our Process
How the work runs
Crawl and audit, then a prioritized report ranked by severity, then we fix it (code changes, server configuration, and schema deployment), then we verify the fixes held and watch for regressions.
Who Needs
Who needs an audit
Rankings have stalled or slipped. You recently redesigned or migrated. The site is slow on mobile. Google Search Console is flagging errors. Or you have simply never had a technical audit. Any of these is a good reason to look under the hood.
The most common thing I find in a technical audit is not one catastrophic issue. It is a pile of small ones. Redirect chains nobody cleaned up, pages blocked in robots.txt by accident, missing schema, images loading at 4MB because nobody compressed them. Each shaves a little off your performance. Stack twenty together and Google struggles to crawl the site.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Results
What this looks like in practice
Lakeside Industries
Web Design · SEO
·30-day snapshot
Sub-2-second load time across 12 division sites
Reviews
What clients say
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. We are still seeing the effects from our initial investment. Even after a short period of time we are spending less in ads and getting more leads out of them. SEO solutions they provide definitely has a long term value."
Seattle Bath and Shower LLC
Bath Remodeling
"I have been working with IM for a few months now on our new website and SEO, and I am absolutely blown away at the work they have done for us. Their entire team is responsive, experts in their respective fields, and a delight to work with."
Molly
SEO + Web Design Client
"Professional, great communication and value added. Integrity Marketing is appropriately named! Talk to Dylan; he's got it dialed in with his team to help you with SEO."
Cathy Harrison
SEO Client
Ready to grow?
Tell us where the business is headed and what is not working. We will tell you, plainly, whether we can help and what it would take. No long-term lock-in, no surprises.
FAQ
Common questions
Crawlability, indexation, site speed, Core Web Vitals, mobile responsiveness, schema markup, security, redirect chains, duplicate content, and internal linking structure.
At minimum, annually. After a site redesign, migration, or CMS update, an audit should happen immediately.
Three metrics Google uses to measure page experience: LCP (loading speed), INP (interactivity), and CLS (visual stability). They are confirmed ranking signals.
Google Search Console shows crawl stats, indexation status, and errors. A technical audit identifies the specific blockers.
A technical audit digs into infrastructure: server configuration, code efficiency, crawl paths, schema deployment, and performance metrics. Think of it as checking the engine, not the paint job.
Yes. Google has stated this directly. Site speed is a confirmed ranking factor.
Typically 1-2 weeks for the audit. Implementation varies. Critical issues can be resolved within days. Larger structural problems may take 4-6 weeks.
We do. Unlike agencies that hand over a PDF and move on, we implement the changes. Code fixes, server configuration, schema deployment, redirect cleanup.
What are technical SEO services? Technical SEO ensures Google can properly crawl, index, and render your website. This covers site speed, Core Web Vitals, mobile-first indexing, crawlability, schema markup, and security. Unlike content or link building, technical SEO is the foundation layer. If it is broken, nothing else performs at full potential. Audits start at $2,500.
From the blog
Related articles
Why an SEO Audit Matters
Most businesses skip the audit and start spending. Here is why that approach wastes money and what a proper audit reveals.
Core Web Vitals Explained
Core Web Vitals decide more than rankings. They decide whether visitors stay long enough to call. LCP, INP, and CLS explained with specific fixes, benchmarks, and what each one costs a service business when it slips.
Technical SEO Checklist
The exact 15-point technical SEO checklist we run on every client site. Crawlability, indexing, Core Web Vitals, schema, mobile, and site architecture. Copy it.
SEO starts at $1,500/month. 6-month initial term, month-to-month after.
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