Blog

What we're thinking about

Practical marketing insights from real client work. 27 articles and counting.

12 min read · Dillon McConnell

How to Write Service Pages That Actually Rank on Google

The framework behind service page content that ranks and converts. Structure, keywords, and user intent.

15 min read · Dylan Axelson

The Complete History of SEO: How Search Evolved From 1994 to AI in 2026

The complete story of how search went from keyword stuffing and link farms to AI-generated answers. Three decades of data, interactive timelines, and what it means for your business.

10 min read · Brock Olsen

Microsoft Ads PPC Management: How to Generate High-Value B2B Leads

How to use Microsoft Ads to reach decision-makers through LinkedIn targeting, lower CPCs, and a professional audience most advertisers overlook.

10 min read · Brock Olsen

PPC Management Services: How Strategic Paid Advertising Drives Business Growth

What professional PPC management looks like, from keyword strategy to ongoing optimization. A guide for businesses ready to turn ad spend into measurable growth.

8 min read · Dylan Axelson

How Long Does SEO Take to Work? Honest Timelines

Business owners want realistic timeline expectations. Month-by-month breakdown from audit to compounding returns, with real client data.

6 min read · Dylan Axelson

Why an SEO Audit Matters Before You Spend a Dollar on Marketing

Most businesses skip the audit and start spending. Here is why that approach wastes money and what a proper audit reveals.

12 min read · Dylan Axelson

The Complete Local SEO Guide for Service Businesses

Step-by-step resource for improving local search visibility. GBP optimization, citations, reviews, and local content strategy.

8 min read · Dylan Axelson

April AI: How We Built a Proprietary SEO System

The story behind April AI. Why we built it, what it does, and how it gives our clients an edge.

9 min read · Dylan Axelson

Is Local SEO Dead? No. Here Is What Changed.

Local SEO has changed significantly but it is not dead. What shifted, what still works, and what to do about it.

7 min read · Dylan Axelson

What Are Backlinks and Why Do They Matter for SEO?

Backlinks explained for business owners. What they are, why Google cares, and how to earn them the right way.

8 min read · Dylan Axelson

SEO vs Google Ads: Which One Should You Invest In?

A direct comparison for business owners trying to decide between SEO and Google Ads. Spoiler: most businesses need both.

10 min read · Dylan Axelson

Core Web Vitals Explained: LCP, INP, and CLS

What Core Web Vitals are, how Google uses them, and how to improve each metric.

8 min read · Dylan Axelson

AI Content Optimization: How to Use AI Without Losing Quality

How to integrate AI into content strategy without producing generic, unhelpful content. The April AI approach.

10 min read · Dillon McConnell

How to Build an SEO Content Calendar That Actually Works

A practical guide to planning content 3-6 months ahead based on keyword data and topical authority.

14 min read · Dylan Axelson

Google Business Profile Optimization: The Complete Guide

Everything you need to know about optimizing your Google Business Profile for map pack rankings.

7 min read · Brock Olsen

What Is Google Ads? A Guide for Service Businesses

Google Ads explained for business owners. How it works, what it costs, and whether it makes sense for your business.

12 min read · Matt Russell

The Complete Guide to Home Service Marketing

Everything a home service business needs to know about digital marketing. SEO, Ads, web design, and industry-specific strategy.

8 min read · Brock Olsen

The 7 Most Common Google Ads Mistakes (and How to Fix Them)

The mistakes we see in nearly every Google Ads account we audit, from broad match without negatives to missing conversion tracking.

7 min read · Matt Russell

The Hidden Costs of DIY Marketing

What businesses lose when they try to handle marketing themselves. Time, opportunity cost, and mistakes.

7 min read · Matt Russell

7 Things Every Contractor Website Needs to Generate Leads

The essential elements every contractor website needs. Portfolio, CTAs, trust signals, mobile design, and more.

10 min read · Matt Russell

The Complete Guide to Marketing Your Seattle Business

Marketing strategies specific to the Seattle market. Competition, CPCs, neighborhoods, and what works here.

8 min read · Matt White

WordPress vs Squarespace: An Honest Comparison for Business Owners

A direct comparison of WordPress and Squarespace for business websites. Pros, cons, and who should use each.

8 min read · Leo Speaks

How to Choose the Right Marketing Agency for Your Business

What to look for, what to avoid, and the questions to ask before signing with a marketing agency.

8 min read · Matt Russell

Why Your Website Is Not Generating Leads (and How to Fix It)

The most common reasons business websites fail to generate leads. Actionable fixes for each problem.

8 min read · George Andrews

A Blueprint for Growth: How Small Businesses Scale Marketing

How to scale marketing from startup to sustainable growth. Channel prioritization and budget allocation.

6 min read · Matt White

Why Your GoDaddy Hosting Is Hurting Your Business

Common problems with budget hosting providers and why they cost you more than you save.

8 min read · Zach Freimark

Why We Opened an Office in Eagle, Idaho

The story behind our Idaho expansion. How a co-founder, a construction company, and a gap in the Treasure Valley market led to our Eagle office.

Rather talk than read?

We get it. If you'd rather skip the blog and talk about your business directly, we're here.

Start a conversation

See our work